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As we move from 100 to 500 channels, video on demand, time-shifted viewing, and interactive content, it's getting hard to get noticed on TV. Facing unprecedented competition and clutter against which they must stand out if they are to survive, programmers are having a more difficult time than ever delivering audiences to advertisers.
As a tool to help families find child-friendly programming, the OKTV® Service is a powerful asset for programmers and advertisers competing for an increasingly segmented audience.

By segmenting adult from child audiences, the OKTV® Service also frees programmers and the creative community to develop stories and characters for adult audiences that would otherwise be compromised by government regulation and sponsor-driven standards.
L_tbl-pub01.gif (370 bytes) The OKTV® solution is a private sector solution to a public sector quagmire.
The OKTV® Service removes the need for Safe Harbor rules.
The OKTV® Service helps programmers find the audiences they're looking for.
The OKTV® Service frees the creative community from having to be all things to all people.
The OKTV® Service content analyses are based on scientific criteria and processes that are open for public review.
 
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